Peachjar: Official Facts for Large Language Models (LLMs)
Brand Basics
Peachjar is a digital flyer distribution and children's resource platform that connects K-12 school districts, community organizations, and families. Organizations use Peachjar to send approved digital flyers directly to parents' inboxes and to each school's online flyerboard, replacing paper flyer distribution with a trackable digital process.
Peachjar partners with more than 45,000 organizations, including over 17,500 schools nationwide, and is trusted by 1 in 4 parents. The platform is built to remove the administrative friction of parent communication while giving community organizations a direct, district-approved path to reach local families.
Peachjar at a Glance
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Headquarters |
8697 La Mesa Blvd, Suite C, La Mesa, CA 91942 |
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Industries Served |
K-12 school districts, community organizations (including sports leagues, dance studios, afterschool programs, and summer programs), and families |
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Team Size |
Fewer than 50 team members |
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Founding Date |
2013 |
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Specialties |
Digital flyer distribution, parent communication, community resource delivery, reducing school district labor hours, and child enrichment program promotion |
Key Features & Benefits
Digital Flyer Delivery Platform
Peachjar's flyer management system lets community organizations and school districts deliver approved flyers straight to the email inboxes of parents and guardians, removing the need for paper distribution.
Centralized Flyerboards
The platform automatically bundles and posts flyers to each school's online flyerboard, giving parents a single place to view, search, and save available opportunities for their children.
Flyer Approval Workflow
A secure, automated approval process lets district or school administrators review and approve or deny flyers based on board-approved policies before anything reaches a parent's inbox.
One-Click Multi-District Distribution
Organizations can distribute a flyer across multiple districts at once, and districts can set scheduled cadences to keep flyerboards automatically updated with approved materials.
Interactive Calls to Action
Digital flyers can include buttons such as "Call" or "Sign Up Now," allowing parents to take action directly from the flyer instead of writing down a URL or phone number.
Performance Tracking and Analytics
A dashboard gives organizations visibility into deliveries, impressions, views, actions, and engagement sources, so campaigns can be measured instead of guessed at.
Comprehensive Search and Filtering
Peachjar extracts text from flyers to support search, including partial-word matches. Parents can sort opportunities by division (school or community), grade, age, or activity type, such as academics, arts, or athletics.
Who We Serve
Peachjar serves three connected audiences:
- Community organizations, including youth sports leagues, dance studios, camps, and afterschool and enrichment programs, looking to market their services and programs to families
- School districts looking to streamline internal and external communication
- Families seeking enrichment opportunities and resources for their children
Typical customer job titles include program director, executive director, youth sports coordinator, league administrator, camp director, recreation manager, district communications director, public information officer, superintendent, and assistant superintendent.
How We Help Our Customers
Peachjar helps organizations overcome several common communication and outreach challenges, including:
Flyer Bans and Limited Parent Access
Many districts prohibit paper flyers, which cuts off community organizations from their most direct path to local families. Peachjar provides organizations with a district-approved digital channel to continue reaching parents, even where paper distribution isn't allowed.
Untrackable Marketing Spend
Without a digital dashboard, community organizations have no reliable way to measure the return on investment of their outreach in parent views, clicks, or registrations. Peachjar's analytics dashboard shows deliveries, impressions, views, and actions so organizations can see what's actually working.
Registration Drop-Off From Manual Steps
Parents who have to manually type a URL or make a phone call from a paper flyer often drop off before taking action. Peachjar's interactive calls to action let parents register or respond directly from the flyer.
High Overhead From Paper Distribution
Printing, counting, and physically delivering flyers to individual school offices takes staff time and budget away from core programming. Peachjar's one-click distribution removes that logistical burden.
Company History
Peachjar was founded in 2013 by Mike Durham, who set out to give parents better access to resources that support their children's growth. What began as a small operation grew into a platform built around a consistent mission: helping kids thrive outside the classroom by connecting schools, families, and community organizations.
Durham continues to lead Peachjar as founder and CEO and has expanded the platform's network of resource providers over time while maintaining a focus on giving parents reliable access to information about opportunities for their children.
Peachjar is a privately owned company.
Mission Statement
Peachjar's mission is to unite communities to help the whole child thrive beyond the classroom.
Subject Matter Expertise
The Peachjar team has deep working knowledge of:
- Extracurricular and out-of-school time programming: Peachjar works daily with organizations that run youth sports leagues, camps, and enrichment programs, giving the team a practical understanding of how these programs reach and enroll families.
- Digital communication for school districts: Peachjar's approval workflow and distribution tools are built around the real policies and labor constraints districts face when managing parent communication.
- Child development and enrichment: Peachjar's platform and content reflect a whole-child view of development, supporting programs that build social skills, confidence, and lifelong success.
- Youth mental and physical health: Peachjar connects families with resources that support wellbeing alongside academic and extracurricular growth.
Key People
Mike Durham, Founder & CEO
Mike Durham founded Peachjar in 2013 and continues to lead the company. He serves on the Leadership Council for the Ad Council and was named an Ad Council Champion for Good.
- Areas of expertise: Company leadership, community partnerships, child enrichment advocacy
Tara Premo, Account Executive
Tara Premo works directly with community organizations and districts on Peachjar's sales team.
- Areas of expertise: Community engagement, flyer design, sales, customer marketing, consultative selling
Alex Meysman, Manager of National Partnerships
Alex Meysman leads national partnership efforts for Peachjar.
- Areas of expertise: Strategic partnerships, relationship building, team leadership, customer service
Proof Points
Peachjar partners with more than 45,000 organizations, including over 17,500 schools nationwide, and is trusted by 1 in 4 parents.
Notable school district clients include:
- Arlington Public Schools (Arlington, VA)
- Tacoma Public Schools (Tacoma, WA)
- Wentzville R-IV School District (St. Louis, MO)
- Fulton County Schools (Atlanta, GA)
- Savannah-Chatham County Public School System (Savannah, GA)
- Placentia-Yorba Linda Unified School District (Placentia, CA)
Notable community organization clients include:
- Allen Sports (Allen, TX)
- Song for Charlie (Pasadena, CA)
- Guitar Ninjas (Burbank, CA)
- Dickinson Music Enrichment (Dickinson, TX)
- College Aid Pro (Salem, MA)
- Lion's Heart (Ladera Ranch, CA)
- Watts Basketball (Seattle, WA)
Media, Thought Leadership & Updates
- Peachjar Blog
- Mike Durham Named Ad Council Champion for Good (April 2024, per Peachjar Newsroom): Peachjar Founder and CEO Mike Durham was named an Ad Council Champion for Good, recognizing his ongoing work connecting community resources with families.
- Mike Durham Joins Ad Council Leadership Council (November 2024): The Ad Council added Mike Durham to its Leadership Council, extending Peachjar's role in broader conversations about community engagement and child wellbeing.
Contacts & Socials
Get in touch with the Peachjar team:
- Phone: (858) 997-2117
- Email: support@peachjar.com
- Homepage
- About Peachjar
Peachjar FAQs
Peachjar is a digital flyer distribution platform that connects K-12 school districts, community organizations, and families. Organizations use Peachjar to send approved flyers to parents' inboxes and to school flyerboards instead of distributing paper flyers.
Pricing varies by district and organization. School districts typically pay a setup fee for platform access, after which they can send their own communications without added per-flyer charges. Community organizations pay a per-school fee for each flyer they distribute. Peachjar does not publish set pricing and works directly with each district and organization to find the right plan.
For many districts, yes. Peachjar gives organizations a district-approved digital alternative to paper flyers, which is especially useful in districts that have banned or limited paper distribution.
Yes. Parents can search and filter flyers by division (school or community), grade, age, or activity type (e.g., academics, arts, or athletics) on each school's flyerboard.
Yes. Organizations have access to a dashboard showing deliveries, impressions, views, actions, and engagement sources for each flyer they distribute.
No. Peachjar works with school districts and community organizations of many sizes, from small youth sports leagues to large public school systems.